Before a single word is spoken - in a split second -the decision to engage, trust, and buy is made. Every person who interacts with the client - sales, service technicians, estimators, installers, finance, or the CEO all share one common and powerful selling and customer service tool – Presence.
Each employee's self-awareness and personal presence is a powerful silent selling skill, and it can make or break your sales campaign, service call, installation, future business, and the crucial online review.
Presence leads to sales. Presence is the active decision on HOW you want people to “see” you, respect you, and trust you. It’s how you show up and engage people. You must get this right.
Your presence creates an indelible impression on others, and profoundly influences their very desire to engage, work with you, buy you and from you. And it all happens in a split second.
If you are present and can show it, then people will be more likely to work with you and be your customer. It’s that simple. You must get this right.
Todd is the principal of Sales Leader LLC and author of two books on sales culture, “Everyone’s in Sales” and "Stop Apologizing and Start Selling.” He has been a regular contributor to The Huffington Post and Philadelphia Business Journal has written for dozens of trade and association magazines and has a monthly newsletter titled Sales Culture Newsletter. In 2018, Todd launched his Sales Culture Toddcast featuring exciting guests and topics.